Influencer marketing agency IMA – MOÅ vodka
“Amsterdam-based influencer marketing agency IMA has launched its own vodka brand, MOÅ, in partnership with one of The Netherlands’ oldest distilleries, Onder de Boompjes.
It started off as a passion project, but became a testament to IMA’s expertise in marketing to Millennials, from taste to bottle and package design. What’s particularly interesting is the packaging itself and what it means to design for a generation that prioritises the purchase of ‘instagrammable’ consumer products. Especially when it comes to food and alcohol.
This dynamic blend of old-meets-young ensured a product that would not only be realised with quality and care, but that would also be marketed with the same attention to detail to the right consumer.
This is a consumer that lives in a world of too much choice. Who often opts for more simple alternatives that stand out because of their branding. Hence the reason for developing vodka – a drink often consumed as a conscious alternative to artificially flavoured alcohol or sugar-laden cocktails.”
- Agency/Creative: Influencer marketing agency IMA
- Article Title: Packaging Design for a Bold New Product that’s Completely Focused on Millennials
- Organisation/Entity: Agency Promotional / Self Published
- Project Type: Packaging
- Agency/Creative Country: Netherlands
- Market Region: Europe
- Format: Bottle
- Substrate: Glass