Khoga is an Egyptian coffee product that was launched in 2019. When work began on this project, we wanted to create a product that reflects modernity and creates a new culture in coffee products in Egypt that corresponds to the culture of current generations as there is no coffee product in Egypt that reflects the culture of the current generation.

We chose the name (Khoga) due to the association of names of people with coffee in Egypt We designed the logo and packaging to go towards iconic confidence. While looking grounded and proud, we’ve crafted a human touch within it to reflect the brand’s people-centered ethos.

The brand’s personality reflects modernity – a new experience. Modernity: where we can express the new vision that we see around us in everything and get out of the traditional and usual form of coffee products in Egypt. A new experience: Our product revolves around people, not the coffee industry itself, so we wanted to provide a new experience for the consumer in terms of design, packaging, colours, everything.

Packaging: We excluded all the usual types of packaging such as (kraft bags – plastic bags – metal) and worked on cardboard, as it can preserve coffee for long periods without any damage. Also, adding a new experience towards the types of packaging that the consumer has, as he can use the packaging in something else later

Colors: We’ve worked to ensure that product colors represent specific characteristics and moods of our customers, according to their preferred roasting.