Yogi Cat is a wet food packaging design for adult cats from 1 year old. The brand line has 3 different flavors: chicken, beef, fish. You can distinguish tastes using the color of the packaging. The logo is placed in a red rectangle to highlight the name.
The package contains 60 grams. This format was not chosen in vain: the standard package of 85 grams is too large for cats, and many do not eat such a portion. The average weight of a cat is 4-5 kilograms, and according to the Pet Food Federation’s recommended daily allowance for wet food, a serving should be 40-50 grams. This is almost two times less than the weight of the average package. The reverse side contains the composition of the product and feeding tips.
The concept of the brand is a cat that does yoga. According to a survey of veterinarians at the London Pet Show, about 44% of cats are overweight or obese. Therefore, it is important that the pet does not overeat and moves more often.
The food is made from natural products and is intended for pets whose owners lead an active lifestyle. They are fond of yoga and take care of the health of their cat. In addition to the fact that the brand focuses on healthy lifestyle adherents, we consider it important to reflect the value of awareness and minimalism in things and life.
According to Tinkoff Magazine, to get a cat, you need to spend from 15 to 30 thousand rubles. This amount includes toys, a couch, a harness or a collar with a leash. These expenses can be avoided by ridding yourself of unnecessary things that a modern person surrounds himself with. Therefore, the packaging design is made in a minimalistic style: minimalism helps a person to find harmony with the world around him, himself and, including, pets.
In the design of Yogi Cat, minimalism is expressed through simple geometric shapes, pleasant, light colors and small volumes. Uses rounded terminal sans serif Nunito for display typography. Its balance is combined with a minimalist design style.
- Agency/Creative: Intruder
- Article Title: Packaging Design Concept for Yogi Cat Wet Food for Cat
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Москва
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Design, Graphic Design, Packaging Design
- Format: Pouch, Sachet
- Substrate: Metal, Plastic
- Industry: Food/Beverage
- Keywords: Wet cat food, yogi cat, yoga.
Copywriter: Artyom Vasilyev