Unbroken is a limited edition bottle of winery based on Valladolid (Spain).
The big gran idea was based on the pandemic year we’ve been through & the lessons of resilience obtained after this historical event.
Think about it: “We’re all still recovering from the effects of COVID.
But, while challenging and something none of us thought we’d ever see in our lifetime, COVID taught us all lessons in resilience, grace, and patience.”
Inspired by these lessons, it was designed the conceptual wine bottle:
The gilded lines create a Kintsugi effect, the Japanese art of putting broken pottery pieces back together with gold. Although the golden scars evoke the wear and tear that the covid wrought on us physically and mentally and the mutability of our own identity in this fucking stage. This is a metaphor for the importance of resistance and self-love in the face of adversity.
The result is a gorgeous bottle that showcases how we might all be a little cracked, but no one is broken.
Each bottle of this limited edition of 500 bottles is unique due to its own character granted by the kintsugi
“The economic difficulties suffered in COVID 19, indicate strength and resilience.”
What’s Unique? “These scars humanize the brand and bring it closer to its target”.
Ruther Information of Gilded Lines: Gilded line is a is a poetic way of showing how pandemic life wasn’t a straight line, it’s all full of lows of euphoric highs & depressed moments without meaning. Thay dont have even a minimum straight line, everything is pointer & that’s what makes it pretty
Art Direction: The art direction reinforces the unbroken concept, shows an environment of broken but not destroyed stones. The imagery should be sophisticated & misterious
- Agency/Creative: Marco Arroyo-Vázquez
- Article Title: Packaging Design Concept for Unbroken Wine
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Valladolid
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Awards, Student
Educational Institution: LABASAD
Educator's Name: Alex Gobern & Clara de Sousa