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Packaging Design Concept for The Mountain Shrimp Created by Studio HEED

Packaging Design Concept for The Mountain Shrimp Created by Studio HEED

A vast landscape, cloaked in lush greenery, gently rolling hills and dense forest, all framed within a mighty mountain panorama: Styria, the green heart of Austria. It is here the idea of a natural and sustainable delicacy was born: pure gourmet shrimp, ‘Die Gebirgsgarnele’.

The task was to connect the tradition-conscious and luxury-loving customer with the world of the mountain shrimp, customers who appreciate the novel, exotic and the exclusive.

 

CREDIT

  • Design Agency: Studio HEED
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Packaging Design Concept for The Mountain Shrimp Created by Studio HEED
  • Brand / Project Name: The Mountain Shrimp
  • External Design Credits: Design & Creative Director: Theresa Feth, Art Direction: Aaron Canning, 3D Visualisation: Kevin van Kleef
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand World, Brand Strategy
  • Design Deliverables: Packaging Design, Illustration, Brand Creation, Graphic Design
  • Location: Netherlands
  • Market Country: Austria
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Sachet
  • Consumer Substrate / Material: Plastic, Compostable bag

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