A vast landscape, cloaked in lush greenery, gently rolling hills and dense forest, all framed within a mighty mountain panorama: Styria, the green heart of Austria. It is here the idea of a natural and sustainable delicacy was born: pure gourmet shrimp, ‘Die Gebirgsgarnele’.
The task was to connect the tradition-conscious and luxury-loving customer with the world of the mountain shrimp, customers who appreciate the novel, exotic and the exclusive.
- Agency/Creative: Studio HEED
- Article Title: Packaging Design Concept for The Mountain Shrimp Created by Studio HEED
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Netherlands
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Strategy, Brand World, Graphic Design, Illustration, Packaging Design, Research
- Format: Sachet
- Substrate: Plastic