Cottonino is a brand of baby and toddler products marketed by Grande Gloria. In 2020 the company launched Cottonino Pure which was designed without chlorine bleaching, fragrance, and parabens. The goal was to give parents an option for an affordable safe product.
I created the new packaging design using soft blues and turquoise colors mixed with powder pink and yellow, to match the HDPE containers. Besides being conspicuous on store shelves, the new packaging reflects the premium quality of the products.
- Agency/Creative: Sorina Rusu
- Article Title: Packaging Design Concept for Cottonino Pure by Sorina Rusu
- Organisation/Entity: Freelance, Non Published Concept
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Europe
- Project Deliverables: Brand Experience, Packaging Design, Research, Tone of Voice
- Format: Bottle, Sachet
- Substrate: Plastic