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Packaging Design Concept for Chocolate Bars Created by Denny Saurio and Luca Battiato

Packaging Design Concept for Chocolate Bars Created by Denny Saurio and Luca Battiato

KAOKAO was born as an emotional journey through the culture of four countries: Guatemala, Perù, Ecuador and Madagascar. This has been the starting point to create a set of chocolate bar packs, inspired by nature, folklore and habits from these countries, conveying a touch of elegance through a minimalist approach. We wanted to show the simplicity of these wonderful countries through a different point of view, it means exploring colours and shapes. The result is a joyful packaging set, vivid and full of energy, keeping an extraordinary elegance.

CREDIT

  • Design Agency: Denny Saurio - Luca Battiato
  • Organisation/Project Type: Network, Non Published Concept Design
  • Article Title: Packaging Design Concept for Chocolate Bars Created by Denny Saurio and Luca Battiato
  • Brand / Project Name: KAOKAO Chocolate bars design
  • Strategic Deliverables: Product Naming
  • Design Deliverables: Packaging Design, Illustration, Branding, Graphic Design
  • Location: Italy
  • Market Country: Italy
  • Market Region: South America
  • Product Category: Snack Food
  • Consumer Packaging Format: Wrap
  • Consumer Substrate / Material: Pulp Paper

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