KAOKAO was born as an emotional journey through the culture of four countries: Guatemala, Perù, Ecuador and Madagascar. This has been the starting point to create a set of chocolate bar packs, inspired by nature, folklore and habits from these countries, conveying a touch of elegance through a minimalist approach. We wanted to show the simplicity of these wonderful countries through a different point of view, it means exploring colours and shapes. The result is a joyful packaging set, vivid and full of energy, keeping an extraordinary elegance.
CREDIT
- Agency/Creative: Denny Saurio - Luca Battiato
- Article Title: Packaging Design Concept for Chocolate Bars Created by Denny Saurio and Luca Battiato
- Organisation/Entity: Network, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: South America
- Project Deliverables: Branding, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Wrap
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
