Accord Bizarre by Jérôme di Marino
We have accepted Jérôme’s challenge to lead a project of niche fragrances. A niche fragance is something “That surprises in every way, that tells a story, that evokes other worlds, that excites, that is stimulating, in short. to others. That it does not remind of the concepts that conventional perfumery has been threshing for decades “.
Accord Bizarre by Jérôme di Marino was born from the academic challenge of creating from scratch the identity of a new perfumery brand in the niche sector under the concept of “Bizarre”. A first collection of four unisex fragrances starting from a standard bottle.
The formal and conceptual inspiration is born from the desire to let our sensuality escape, catch and release our spirits and reflect it through the song and flight of birds. Accord Bizarre is a fragrance that originates from bird cages, their desire to break free, take flight and unleash their sensuality. Leaving behind his ties and embarking on a dreamlike and surreal flight.
“Perfume is a reflection of our society and the world we live in, which is the vector that translates the trends of each era into scents and emotions” (Jérôme di Marino, Perfumer)
“Customers of niche perfumery and cosmetics brands are looking not only for quality and originality, but for something different from what they find on the conventional circuit. They are people who identify with the values or spirit of the brand and want exclusivity, they do not want the brand that everyone wears, they seek to differentiate themselves with an item that “above all, is not banal”. (Filippo Barbero)
“A niche brand does not want crowds but privacy, so they do not resort to advertising but to word of mouth. A niche brand does not create products due to market demands and is totally unrelated to seasons or fashions”, (José Blanco, from Hortensia).
- Agency/Creative: Bernardita Rodríguez , Denise Szternerg , Lidia Jurado
- Article Title: Packaging Design Concept for Accord Bizarre by Jerome Di Marino
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Madrid
- Market Region: Europe
- Project Deliverables: 3D Art, 3D Design, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass
- Industry: Fashion
- Keywords: Packaging Design
Educational Institution: Elisava
Educators Name: Lluis Blanc
Graphic & Packaging Desig: Lidia Jurado
3D Artist: Denise Szternberg
Graphic & Packaging Design: Bernardita Rodríguez