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Packaging Concept of Tribes Ginger Beer

Packaging Concept of Tribes Ginger Beer

Ancient tribes and people had tribal masks and vibrant colors that distinguished them. The concept started as an experimental illustration, inspired by a mask style of Ancient tribalism masks. To add a balance, the use of slab font compliments the mask and the strong feeling one gets when they take a sip of our ginger beer.

CREDIT

  • Design Agency: Phenias Machila
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Packaging Concept of Tribes Ginger Beer
  • Brand / Project Name: Tribes Ginger Beer
  • External Design Credits: Rumbie Pasirayi Gwabs
  • Production Credits: https://www.behance.net/sebgarrydesign
  • Strategic Deliverables: Brand Naming, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation
  • Location: Zimbabwe
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle, Can, Tin
  • Consumer Substrate / Material: Metal

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