Ancient tribes and people had tribal masks and vibrant colors that distinguished them. The concept started as an experimental illustration, inspired by a mask style of Ancient tribalism masks. To add a balance, the use of slab font compliments the mask and the strong feeling one gets when they take a sip of our ginger beer.
CREDIT
- Agency/Creative: Phenias Machila
- Article Title: Packaging Concept of Tribes Ginger Beer
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Zimbabwe
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Identity System, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle, Can, Tin
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
