Laura Voet – AH Puur Ecological Detergent Concept
How does the future packaging of ecological detergent from AH Puur look like? The design question of the BNO Packaging Talent Award 2018. No perfume, parabens or dyes were added to this detergent. The packaging concept; back to basic and pure like detergent in the past. We can use existing materials that used to be in the household back in the days. Glass jars can be refilled in shops or can be given a new function after use. Everyday washing becomes an experience again, just like before. This packaging concept won the 3th price in the competition.
CREDIT
- Agency/Creative: Laura Voet
- Article Title: Packaging Concept of Ecological Detergent
- Organisation/Entity: Freelance Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Netherlands
- Market Region: Europe
- Format: Bag, Jar
- Substrate: Fabric, Glass
FEEDBACK
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