SHUMI LOVE DESIGN (TM) Branding Agency –  5 ELEMENTE

5 ELEMENTE/5 ELEMENTS is a premium segment of aged world-class Moldovan wines; their unique feature is that they are made of 5 grape varieties cultivated in various wine-making regions of Moldova.The need for restyling has been caused by several factors:1. the manufacturer has decided to use a conical bottle to increase the product’s status;2. the manufacturer has acquired the opportunity to paste a complicatedly designed label around the entire circumference of the bottle.We have been waiting for such an opportunity for long 7 years. After all, the initial concept of 5 ELEMENTE was developed in the distant 2012.However, due to technical aspects, the manufacturer was unable to implement the suggested concept 100% at that moment. We had to simplify the design reducing the vividness and brightness of the concept’s graphic expressiveness in many respects.In spite of that, 8 years later, the project was updated to a better, more expressive form. We would like to bring to your attention the updated 5 ELEMENTE in the new implementation of the original concept!