Zero waste and sustainability are a daily concern for Beirão de Gema. CIGA has developed new packaging that is environmentally friendly and can be recycled or composted after use. The illustrations created follow on from the communication strategy outlined for the Beirão de Gema brand.
We sought to develop innovative food packaging made from high-quality kraft paper that offers protection, practicality and sustainability. The packaging is made from renewable raw materials from responsibly managed forests. It is resistant, waterproof and suitable for various types of food. In addition, the packaging is 100% recyclable and biodegradable, helping to reduce environmental impact and the waste of resources. Its aim is to meet the demands of conscious consumers who are looking for products that combine quality, convenience and respect for the environment.
The Beirão de Gema brand is an artisanal gastronomic project that encompasses the entire Beiras area, from the coast to the inland Raia, “Cordillated” by the most beautiful mountain ranges in Portugal.
All the inspiration comes from the Atlantic to the Caramulo, Estrela, Malcata, Gardunha, Açor, Lousã, Sicó and Mira d’Aire mountain ranges.
Hills and valleys, plains and plateaus, rivers and streams feed fields and herds. Cearas, orchards, vineyards and olive groves, flanked by refreshing forest and enchanted centuries-old woods.
The Beiras, a garden planted by the sea. Lands and people with traditions, culture, history and values.
We are Beirões, we work hard, we warmly welcome, we skillfully give of ourselves, respectfully transforming the best that nature has to offer. To be organic, to be true, to be a friend, is to be Beirão de Gema.
CREDIT
- Agency/Creative: CIGA
- Article Title: Packaging Beirão de Gema
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Santo Tirso
- Market Region: Europe
- Project Deliverables: Brand Design, Illustration, Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: kraft, box, package, packaging, paper, sustainability, food, bakery
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Credits:
Web & Graphic Designer: Rodrigo Oliveira