Project Overview
Lumina is an innovative e-commerce platform specifically designed for Generation Z, offering personalized, custom-formulated hair care products tailored to individual hair types and concerns. With a clear mission to disrupt the traditional hair care industry, Lumina seamlessly combines cutting-edge personalization with modern aesthetics to deliver a truly unique and engaging customer experience. From the online platform to the physical product, every touchpoint has been crafted to reflect Lumina’s dedication to individuality, quality, and creativity.

Design Approach
The heart of Lumina’s design approach lies in balancing personalization with visual appeal. To establish a cohesive and memorable brand identity, a minimalist aesthetic was chosen, complemented by bold typography and a thoughtfully curated color palette. These elements create an aura of freshness and modernity that aligns with Generation Z’s preferences while maintaining consistency across all brand touchpoints. The design ensures that Lumina stands out in a saturated market, exuding both simplicity and sophistication.

Packaging Design
Packaging serves as a vital component in Lumina’s customer experience strategy. Each product is adorned with custom labels, tailored to reflect the customer’s unique hair care formula. The design features premium materials, sleek typography, and clean, understated elements that convey both simplicity and elegance. By personalizing each label, Lumina fosters a deep emotional connection between the customer and the brand. This thoughtful approach enhances functionality while ensuring each bottle feels like a bespoke product, reflecting Lumina’s commitment to individuality and customer satisfaction.