DAf – Ígneo
Chile is nothing if not a volcanic country. Its lands have shifted, risen and fallen for millennia, infusing the soils with minerals that still nourish them today. Bodega Volcanes de Chile’s wines come from vineyards containing volcanic soils, chosen specifically by the winemaker to nurture the individual characteristics of their grapes. The winery approached DAf to create the naming, storytelling and brand identity for a new premium wine, an experimental blend of Petit Verdot and Petite Syrah: two little-used varieties in Chile. Bodega Volcanes de Chile needed a name and packaging design for this new blend that targeted key markets and represented the product’s main qualities: Its premium status and origins in volcanic soils. The chosen brand name, Ígneo, is inspired by the igneous rocks formed by cooled, solidified volcanic magma, and evokes the influence of ancient volcanoes on modern-day winemaking.
The strategic and creative process was unusual, including the chance to analyze the earth’s qualities to pinpoint the properties that make such volcanic soils unique. The striking black label contrasts with incandescent fragments of copper foil. Embossed silk-screen printing in black evokes the movement and texture of magma, flowing almost as if alive, within the mountain.