Packaging and Label Design for Pixie E-Liquid

Packaging and Label Design for Pixie E-Liquid

Craft Mark Studio – Pixie E-Liquid

We had an awesome project recently, where we needed to develop packaging design for a new e-liquid line, called Pixie. The new line consists of 4 different fruit and berry flavors, each differentiated by bright-colored design elements: Strawberry (red), Green Apple (green), Watermelon (pink) and Grape (purple).In order to make the product stand out, dark color scheme together with bright-colored elements were used in the design concept. The main accent of the packaging is the patterned skull and a strict-lined Pixie logo. Matching fonts were used to define the flavor names, while dynamic background patterns were incorporated to strengthen the overall concept of Pixie e-liquid packaging design.