Browar Brewery is a small family business that produces limited batches of high-quality craft beer using unique family recipes. The brand’s main goal is to satisfy the needs of true beer connoisseurs who are looking for an exclusive and distinctive taste.

The first batch of beer has a short shelf life, and the main task was to create an artistic system and packaging for this collection. The design requirements were simple: emotionality, uniqueness, and emphasis on the short shelf life, indicating the freshness of the product.

Only specialized craft beer shops and pubs were chosen as sales points. The design solution was based on illustrations of the brewing process with an emphasis on the fast delivery of freshly brewed beer. The overall design style emphasizes the craft character of the product.

One of the key design decisions was the non-standard shape of the bottle, high-quality printing, and the use of craft paper for the label, emphasizing the uniqueness and exclusivity of the product.

Initial illustrations were created manually, taking into account all the client’s wishes and placing the main accents. Later, the illustrations were digitized and the text was placed in accordance with the brand’s needs. The design of the illustrations was simplified to ensure ease of perception of the product by the audience.

The idea of a restrained color palette was mostly associated with the fact that the designs of competing brands have many bright colors. Therefore, to better highlight the design and showcase the packaging artwork, a restrained color palette was chosen that evokes an associative series with brewing.

The use of a non-standard bottle shape not only sets the product apart from its competitors but also helps to convey the brand’s commitment to innovation and creativity. The craft paper used for the label also adds to the product’s unique appeal and gives it a handcrafted feel.

The illustrations were carefully crafted to represent the brewing process in a way that is both visually appealing and informative. They also help to create a sense of authenticity and tradition, which is an important aspect of the craft beer industry.

Overall, the design decisions made for Browar Brewery’s craft beer packaging were based on the brand’s values and goals, as well as the unique characteristics of the product itself. The resulting design is a perfect reflection of the brand’s commitment to quality, exclusivity, and innovation.