A line of children’s soaps must be attractive for the little ones and turn bath time into a game.
This time, the client asked us to design a line of hygiene products aimed at children and that they could enjoy it. Moreover, the project was not only about designing the graphics for the boxes, but also about designing the products themselves. Keeping this in mind, we designed a soaps line that consists of solid soaps and effervescent bombs.
We designed a total of nine products, among which we found effervescent bombs, effervescent soap bars and soap rocks. Each of the soaps has a particular colour and, in the case of the rocks and soap bars, they also have an engraving or illustration on the surface.
Regarding the packaging, we designed a box for each of the soaps so that they become not only a soap, but also a special object for children. In addition, we designed a box that includes the three effervescent bombs and thus reduce the packaging in the case of wanting to purchase and combine these three products.
As for the graphics of the boxes, each of them has a two- or three-word phrase that refers to the playful and imaginative part of the product. The goal was to create an emotional and fun bond, so we decided to give them a lot of prominence.The chosen font for this phrases (calligraphic) is clearly childish and bright colors on white backgrounds. We cannot forget that these are products for the bathing of the little ones.To make it stand out even more, they are embossed with glossy varnish.In contrast, the rest of the information (product name and characteristics) are in black, thus avoiding an excessively naive design. These are not toys, but hygiene products that try to make the bathroom more attractive to children.
- Agency/Creative: Lavernia & Cienfuegos
- Article Title: Packaging and Graphic Design for Zara Kids Play & Care by Lavernia & Cienfuegos
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Lavernia & Cienfuegos
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
- Industry: Health Care
- Keywords: Packaging, soaps, children, graphic design
Studio: Lavernia & Cienfuegos