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Packaging and Graphic Design For Hobby Shampoo From Turkey

Packaging and Graphic Design For Hobby Shampoo From Turkey

designVENA – Hobby Shampoo

Curved forms resembling the hair waves were used in order to have the design create the shampoo perception. The curves, which added an elegant and feminine expression to the bottle, have also increased its resistance. Another purpose of these curves was to guide the consumer towards the bottle cap opening and closing details. Taking into consideration the producer’s production conditions, both sides of the bottle were designed so that any of them could be the front side. The designs were determined as two main groups, the Natural Oil Extracts and Natural Plant Extracts. In the area emphasized by a drop shaped foil, the main groups were differentiated using the green and yellow colors, while these same colors were used on the bottle cap and in the area below the label in order to consolidate the group perception. The plain colors and explicit content visuals used in the middle part of the design, have presented the variants in a simplified expression.

CREDIT

  • Design Agency: designVENA
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Packaging and Graphic Design For Hobby Shampoo From Turkey
  • Brand / Project Name: Hobby Shampoo
  • External Design Credits: Serhan GUZELDEREN Industrial (Structural) Design, Erkan SAHIN Graphic Design, Mustafa KURTULUS Graphic Design
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Product Brand Architecture, Corporate Brand Strategy
  • Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Design
  • Location: Turkey
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

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