Tierra serena is a wellness center located in Matamoros, Tamaulipas, they sell organic and natural products to improve life quality. Our graphic proposal enhances the freshness of these products, we use soft colors as primary tones, contrasting with a set of personalized illustrations to create a friendly and consistent brand. The packaging and some editorial applications have a cross embroidery reaffirming the humanity that the brand communicates.
CREDIT
- Agency/Creative: Lanza Studio
- Article Title: Packaging and Branding for Tierra Serena
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Research, Tone of Voice
- Industry: Agriculture
- Keywords: Fruit, Juice, Honey, Organic, Natural, Vegetables
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
