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Packaging and Branding for Tierra Serena

Packaging and Branding for Tierra Serena

Tierra serena is a wellness center located in Matamoros, Tamaulipas, they sell organic and natural products to improve life quality. Our graphic proposal enhances the freshness of these products, we use soft colors as primary tones, contrasting with a set of personalized illustrations to create a friendly and consistent brand. The packaging and some editorial applications have a cross embroidery reaffirming the humanity that the brand communicates.

CREDIT

  • Design Agency: Lanza Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging and Branding for Tierra Serena
  • Brand / Project Name: Tierra Serena
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines
  • Service Brand Application: Brand Guidelines, Editorial, Packaging, Print Brochure
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: South America
  • Project Keywords: Fruit, Juice, Honey, Organic, Natural, Vegetables
  • Industry Category: Agriculture

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