Duet is an innovative hair care line available in three series: for normal, dry, and oily scalp types. The brand’s core values are innovation, comfort, and energy.

Duet is designed for the modern, dynamic professional who balances a thriving career with an active lifestyle. With a busy, vibrant schedule, they seek efficient solutions that simplify daily routines. Duet makes hair care effortless and effective, combining minimalism with high performance.

Solution
The challenge lay in translating the Duet philosophy into packaging, a form that would feel instantly natural to hold, pleasing to see, and effortless to use. And so, the design began with the bottle itself, the silent centerpiece of the brand’s identity.

The silhouette is unlike anything on the shelf: smooth and elongated, speaking of movement and modernity. We use shampoo and conditioner together, so why not unite them in one bottle? This way, there’s less visual clutter in the bathroom, and it’s easier to take to the gym or on a trip than carrying two separate bottles. The main idea: everything you need in one bottle.

Smooth bottle edges symbolize easy and smooth integration into life.
Soft touch material creates a pleasant interaction with the product.

The visual identity follows the same logic. The elongated letters of the logo echo the elongated shape of the bottle, and the letter E represents a two-section bottle with an open cap.

Vibrant colors reflect the energetic lifestyle of the target audience. The typography features minimalist, sans-serif fonts, aligning with the clean and modern aesthetic.