Moodent is a new generation of oral care, a brand that adds mood to everyday routines. Created for those who choose products not only for function but also for emotion, MOODENT turns daily brushing into a small act of joy. Because who said self-care has to be boring?

Our core is Gen Z – 18 to 26-year-olds who see self-care as part of their personal brand. They’re drawn to bright, witty, aesthetic products that express individuality and bring positive energy to daily life. For them, brushing teeth isn’t just hygiene, it’s a mood boost and a form of self-expression.

According to research from agency Caramel, published on “Sustainable Packaging News”, August 2025:
– 81% of Gen Z have tried
a product because
of standout packaging
– 65% want packaging that reflects their culture, values or identity

That’s exactly the insight behind Moodent, a brand that speaks the visual language of its audience and connects through emotion.

What we did to break away from the sterile, “medical” look most competitors use, and capture the attention of our target audience:
– designed signature round caps with smiley faces to add playfulness and recognition
– developed a bold color system to separate day, night, and mouthwash products
– created a combo gift box format to present the set as a lifestyle accessory
– added emotional and emoji-inspired graphics to appeal to Gen Z

The name says it all: Moodent = mood + dent.
Expressive, emotional, human.
Not a medical brand, but a lifestyle moment.

The result is a bold yet minimal identity that feels fresh, vibrant, and bring just the right energy. What’s usually a boring routine suddenly feels fun and full of personality.