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Packaging and Brand Design for Wines Produced in La Rioja

Packaging and Brand Design for Wines Produced in La Rioja

Seré Breve (I’ll be brief) is a wine collection thought to be gifted. They won’t be commercialized. Enology students from University of La Rioja wanted to gift the wines they produced to their friends and family and required a unique packaging. We opted for a minimal approach and, inspired by the greeting tags often seen in gift wrapping we came up with a packaging that consists of a label with removable tags that allows the user to personalize the bottle with a message of their preference. A doctor’s bag shaped case hides and gathers the wines generating a sense of surprise. Seré Breve consists of a personal unpretentious project. Its sole goal is that of transmitting a message of gratitude or affection to a loved one without beating around the bush.

CREDIT

  • Design Agency: Carlota Carrillo , Mercè Puig
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Packaging and Brand Design for Wines Produced in La Rioja
  • Brand / Project Name: Seré Breve: packaging design
  • External Design Credits: Graphic and product design and photography: Carlota Carrillo and Mercè Puig
  • Strategic Deliverables: Brand Naming, Tone of Voice
  • Design Deliverables: Packaging Design, Structural Design, Branding, Brand Creation, Graphic Design
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Wine
  • Consumer Packaging Format: Bottle, Case
  • Consumer Substrate / Material: Glass Bottle, Pulp Paper, Wood, Cotton

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