Packaging and Brand Design for Luxury Candles DNNA Inspired by Tennis

Packaging and Brand Design for Luxury Candles DNNA Inspired by Tennis

DNNA – Donna Vekic is a luxury home fragrance brand launched by tennis player Donna Vekic. Scented candles are Donna’s way of coping with the challenges off the court, which is how she came up with an idea for a line of fragrances with her signature, fragrances with Donna’s DNA, or DNNA as Bruketa&Zinic&Grey agency branded them.

Overall packaging evokes tennis associations – every vessel comes with a steel globe that can be used as a candle snuffer as well. The vessels are made of the highest quality Murano glass: handmade, blown, heated, cooled, personalized, and signed by master glassmaker Stefano Mettiello. The master uses a technique called decalcomania to apply a personalized logo and engraves his signature at the bottom of the vessel with a diamond tip pen.

The DNNA scented candles and rooms sticks contain fragrance formulas created at the famous perfume creation center in Grasse, France by perfumer Arnaud Fourré. The fragrances are certified in accordance with the COSMOS-NATURAL standard, ensuring that the products are organic and natural. The candles are made from 100% natural wax from the Kopacki Rit Nature Park, Croatia, emitting negative ions to purify the air in the room. They contain an environmentally friendly paper wick instead of a lead core wick. The DNNA products emit naturally strong light of the spectrum identical to the sunlight.

CREDIT

  • Agency/Creative: Bruketa&Zinic&Grey
  • Article Title: Packaging and Brand Design for Luxury Candles DNNA Inspired by Tennis
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Croatia
  • Agency/Creative City: Zagreb
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Jar
  • Substrate: Glass Jar, Metal
  • Industry: Health Care
  • Keywords: DNNA, scented candles, candle, packaging design

  • Credits:
    Design Firm: Bruketa&Zinic&Grey
    Client: Donna Vekic
    Founder / CEO: Donna Vekic
    Founder / CEO: Igor Vekic
    DNNA: Brankica Vekic
    Project Manager: Kristina Veselicic
    Art Director: Andrea Knapic
    Designer: Konrad Kropf
    Creative Director: Ivo Payer
    Creative Director: Davor Bruketa
    Account Director: Roberta Kranjec
    Production Manager: Vesna Durasin
    Strategic Planner: Josip Buzov
    Strategic Planner: Ana Krstic
    Account Executive: Karla Katanec
    Designer: Iva Pemper
    Designer: Mia Maric
    Designer: Martina Marinic
    Copywriter: Martina Tupek
    Copywriter: Hana Malobabic
    Copywriter: Lara Zucko
    Head of DTP/Pre-press (Bruketa&Zinic&Grey): Radovan Radicevic
    Junior Strategic Planner: Andro Tasovac
    DTP Operator: Dragan Karanusic
    Photographer: Domagoj Kunic

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