In a state of flow. Achieving this state can help people feel greater enjoyment, energy, and involvement. Flow is a state of mind in which a person becomes fully immersed in an activity. The state of the highest possibilities, the peak of potential realization. When the body and mind are in unity with the elements. In order not to fall, we must constantly balance.
In the modern world, we are trying to find or return this balance through various practices or products with which we can get out of the unstable state of flow, feel the balance and state of complete unity between activity and situation. Being immersed can be defined as a state of focus in which a person is completely absorbed and engrossed in their work. While in a flow state, people are highly involved and focused on what they are doing. In flow, you feel as if you could keep doing whatever you’re doing forever. There’s no one experience that leads to flow.This feeling is very similar to when you swim for a long time. You enter a state where you no longer feel tired, extraneous thoughts do not overcome you, you are fully concentrated, your body is floating. Because flow is a positive mental state, it can help increase motivation.
We literally interpret the feeling of weightlessness through the image of a floating package. Products like floats balance on the surface of the outer carton. Capsule – Premium natural skincare and spa products for every body. The brand’s products focus on the themes of relaxation and balance.
CREDIT
- Agency/Creative: omsky
- Article Title: Packaging and Brand Design for Capsule Premium Natural Skincare and Spa Products
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Global
- Project Deliverables: 3D Design, Art Direction, Brand Design, Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Beauty/Cosmetics
- Keywords: packaging design, art direction, brand design
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Credits:
Art direction&design: Oksana Paley
Art direction&design: Berezhna Jane
3d visualization: Andrey Kuzmin
