Abracadabra – Pardal – Original
“Original” is one of the four lines of the ice cream and popsicles brand “Pardal”. These products brings us Brazilian northeastern traditional flavors, where the cuisine is strongly influenced by local ingredients and flavors, as the cashew nut, coconut, tapioca (Indian recipe made of manioc flour), the “cajá” and “graviola” fruits. We designed these packages to enhance the story and the roots of the brand (founded in 1990 in a small town in the Brazilian northeast, by a housewife who manufactured their products in her kitchen), and yours traditional tastes. Packaging stimulates its audience to recognize emotionally their culture, through symbolism common to the place.