Package Design for Sparkling Water Brand Pixie

Shake Design – Pixie

Creating a new, premium, up and coming brand of flavored sparkling water for young and urban partygoers.The Objective was to design an entirely new and savvy brand system expressing a super cool, young and colorful, fashionable and urban lifestyle. The ability to choose for yourself, your personal flavor and style is a corner stone of this new brand- each flavor has several designs to choose from, that extends beyond beverage brand to fashion accessories, swimsuits ,beach-towels and more.Our graphic solution was to develop an expressive and impactful graphic treatment, that corresponds with one’s desire to make a fashion statement.The graphic illustration style is artistic and abstract, to reflect the spirit of the brand.The result is a distinctive look for the whole collection, which was later used on fashion and accessory products sold online.