Package Design for See’s Candies

Package Design for See’s Candies

Da Won Kang, Art Center College of Design – See’s Candies Rebranding

The redesigned SEE’s is super convenient and easy to prepare to eat. It also provides a rich and empowering experience to the urban, helping them feel confident and revived, making them just as alluring as the chocolate itself. I explored different form structures for SEE’S. Simple shapes and geometric angles were utilized in this stage of development. The focus was on how to make portable chocolate easier to eat anywhere. A slightly brighter variety of colors Inspired by the different colors of chocolate pallet decided, giving the identity system a bold, different experience from its current appearance.

CREDIT

  • Design Agency: Da Won Kang
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Package Design for See’s Candies
  • Brand / Project Name: See's Candies Rebranding
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
  • Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Industrial Brand Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: Global
  • Product Category: Confectionery, Fresh Food
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0