designVENA – Porçöz Home Cleaning Spray Series
The design, which aims at having the products belonging to different brands and carrying various names placed under the renewed principle brand called Porçöz, has succeeded both to create the perception of the products as members of the same family and also to provide the differentiation of the products among themselves. Memorability was the purpose of emphasizing the dynamic and practical cleaning just by using straight, angular and simple shapes . The form of the handle coming out of the neck area and connecting to the bottle body is highlighting the dynamics of the design language, while providing a perfect hand grip and and making the product acquire the nonslip characteristic. While different color codes have been used for the artwork designs, white has been the color used as their common element. White is not only emphasizing cleanliness but is also consolidating the perception of suitability for daily usage and the feeling of refreshing, as well. The color pallet has been used as the code of expressing the multipurpose usage of the product. Visuals were employed to facilitate the communication between design and end user. The minimization of the linguistic expressions is just simplifying the communication.