micros is a precision-formulated mint designed to help people feel exactly the way they want. Trouble focusing? Choose focus. Can’t sleep? Go with sleep. It’s not an addictive drug or a long-term supplement, but like a dial you turn to find the feeling you need, right when you need it.

That idea resonated deeply with us. At Ozan Karakoc Design Studio, our mission isn’t all that different: we help our clients choose how they want their audience to feel. With micros, we began the branding journey from that shared perspective—identifying the emotions the brand needed to spark in its customers in order to stand out in an increasingly saturated market.amicros is a precision-formulated mint designed to help people feel exactly the way they want. Trouble focusing? Choose focus. Can’t sleep? Go with sleep. It’s not an addictive drug or a long-term supplement, but like a dial you turn to find the feeling you need, right when you need it.

That idea resonated deeply with us. At Ozan Karakoc Design Studio, our mission isn’t all that different: we help our clients choose how they want their audience to feel. With micros, we began the branding journey from that shared perspective—identifying the emotions the brand needed to spark in its customers in order to stand out in an increasingly saturated market.

We approached the project by defining the emotional territory first, then translating it into a clean and contemporary visual system. Each variant—Focus, Sleep, Ease, and Happy—was given its own distinct color language, minimal iconography, and tone of voice. Together, they form a family that feels cohesive yet expressive, allowing consumers to navigate their moods intuitively.

The design language of micros is built on simplicity and precision. Dominant pastel colors, clear typography, and tactile finishes evoke trust and calmness. Every detail was considered to make the experience feel premium, effortless, and emotionally balanced. Rather than overpromising, the brand quietly invites people to take control of how they feel—one mint at a time.

micros represents the intersection of science, design, and emotion. It’s not just a functional product, but a statement about mindful living and conscious choice.