Strange Brew and KYKAO – Handcrafted brewery joined forces to create a unique overpeached Sour IPA. The sweet and sour combination of this new overpeached beer was created to rock the boat with a fuller mouthfeel experience.
Our aim was to design a label that would describe effectively the context of the bottle. We used bright and solid colours together, with legible typefaces and vivid illustrations to created a strong and fresh outcome.
CREDIT
- Agency/Creative: polkadot design
- Article Title: Overpeaching Beer – Sour IPA
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Strategy, Brand World, Graphic Design, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
