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Oveja & Remi Unveil Madre Lula Liqueur with a Vivid Identity Rooted in Colombian Myth and Nature

Oveja & Remi Unveil Madre Lula Liqueur with a Vivid Identity Rooted in Colombian Myth and Nature

Madre Lula Liqueur

Madre Lula is a premium Colombian liqueur crafted with the unique and vibrant lulo fruit, a citrusy gem native to the Andean regions of Colombia. With its bright, tropical flavor—often described as a cross between pineapple and lime—lulo has long been cherished in Colombian culture for its refreshing taste and aromatic qualities. Madre Lula captures the essence of this extraordinary fruit, offering a liqueur that is both bold and smooth, perfect for sipping neat, over ice, or in a creative cocktail.

The name Madre Lula pays tribute to La Madre Monte, a revered deity in Colombian folklore. As the mystical protector of forests, rivers, and all living things, La Madre Monte symbolizes the sacred bond between humans and nature. Just as she watches over the lush Colombian landscapes, Madre Lula honors her legacy by celebrating the biodiversity and cultural richness of the region. Every bottle is a nod to her enduring presence in the Colombian imagination and a reminder of the importance of preserving nature’s gifts.

Visually, the liqueur’s label bursts with energy and pride. It incorporates the vibrant colors of the Colombian flag—yellow, blue, and red—into a bold and contemporary design that reflects both tradition and innovation. The colorful packaging mirrors the spirit of Colombia: joyful, passionate, and deeply connected to its roots.

Madre Lula is more than a drink—it’s a story in a bottle, infused with heritage, mythology, and the tropical soul of Colombia.

CREDIT

  • Agency/Creative: Oveja & Remi
  • Article Title: Oveja & Remi Unveil Madre Lula Liqueur with a Vivid Identity Rooted in Colombian Myth and Nature
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Argentina
  • Agency/Creative City: mendoza
  • Market Region: South America
  • Project Deliverables: Art
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: bottle colombia label illustration

  • Credits:
    miguel quiroga: miguel quiroga

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