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Outlaw Brings Cornish Orchards Peach & Apple Cider to Life with a Vibrant Summer Identity

Outlaw Brings Cornish Orchards Peach & Apple Cider to Life with a Vibrant Summer Identity

Life’s a Peach

Proudly introducing Peach & Apple Cider – our latest flavour extension work with Asahi UK for CORNISH ORCHARDS. Crafted with traditional bittersweet apples and juicy peaches, this limited-edition release marries the crisp tradition of bittersweet West Country apples with the lush sweetness of ripe peaches, resulting in a gently sparkling cider that delivers both depth and refreshment.

Crafted at the Duloe Cidery using 100% hand‑pressed Cornish apples – as Cornish Orchards does across its premium portfolio – this cider showcases the brand’s artisanal roots and commitment to natural ingredients

The peaches add a revitalising twist, making this perfect for sun‑drenched festivals, pub gardens, and golden summer evenings.

Outlaw’s design brings the fruit to life through signature hand‑drawn illustrations. A vibrant colour palette cues both juicy flavour and cool refreshment, evoking peels, orchard branches and ripe fruit textures in every detail.

This launch continues the success story of the Outlaw–Asahi UK partnership. Since the initial Cornish Orchards brand and packaging refresh in 2021, Outlaw has supported a suite of new product developments and range extensions—delivering strategic portfolio innovation, premium brand experiences and new audience growth across the Cornish Orchards range

Cornish Orchards’ broader brand ethos deeply aligns with sustainability. Asahi UK’s Duloe farm now runs entirely on renewable energy, achieving up to 94% reduction in Scope 1 & 2 carbon emissions without offsetting

Meanwhile, Cornish Orchards is planting dedicated woodland, creating wetlands and partnering with Cornwall Wildlife Trust to boost pollinator habitats and biodiversity on site.

Peach & Apple Cider is a perfect example of Cornish Orchards’ proposition: provenance, quality and sustainability in a bottle. Its launch is set to attract both long‑time cider lovers seeking authenticity and adventurous drinkers drawn by fruit innovation. It taps into growing consumer appetite for real‑juice, terroir‑focused ciders—in a UK cider market increasingly recognising traditional orchard varieties and craft techniques

Refreshing, fruity and made for summer, this cider embodies Cornish spirit—and Outlaw’s creative expression helps bring that story to the shelf. As a brand extension, Peach & Apple strengthens the Cornish Orchards portfolio, while reinforcing sustainable and credible storytelling that resonates across trade and consumer channels.

CREDIT

  • Agency/Creative: Outlaw
  • Article Title: Outlaw Brings Cornish Orchards Peach & Apple Cider to Life with a Vibrant Summer Identity
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: BRISTOL
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Identity, Brand Refinement, Illustration, Packaging Design, Packaging Guidelines
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Packaging Design, NPD, Innovation

  • Credits:
    Marketing Manager: josh matthews

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