As a new community for coffee lovers and artisans, we offer specialty coffee roasted products and beverages with “pure” quality and bold flavours. We are based in Long Thanh, Dong Nai, a suburban area that used to be famous for producing boldly bitterness and high cafein coffee in Vietnam.
Expecting that original tastes may be cherished differentially by each appetite, which shall be discussed on and on, we made visuals from coffee prints on various materials as a main story palette at Ours. Standing out of traditional coffee styles in the neighborhood, Ours comes up strong, modern yet relaxing with black and white which are applied on various materials where natural textures are respected. That the nourishment of differential emotions despite taking original flavours represents how creativeness as well as individual appetites are fully treasured at Ours Coffee.
We thirst for coffee and we are triggered by substandard flavors from street vendors or mass products. Misunderstanding definition of “clean coffee” in a country who is famous globally for the second largest producer has urged us to contribute a new playground in the market. Not a new question yet still an unsolved issue to FnB in Vietnam, we see chances, we dive in.
We first test, then renovate to set up a basic foundation to our customers’ flavours. With a familiar menu, some basic modern berverages, we concentrate on tastes and quality of roasted beans to communicate with our targeted audiences who are trendy, at young age and fashionable. At the same time, we love to reach out to traditional audiences by new-premium coffee.
- Agency/Creative: Gemini Can
- Article Title: Ours Coffee Visual Identity Design by Gemini Can
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Identity System, Packaging Design
- Industry: Food/Beverage
- Keywords: Specialty Coffee Roastery and Beverages
Brand Designer: Gemini Can