OurCreative. Plough ahead with modern new packaging design for Fairfields Farm.

Fairfields Farm, proudly independent and family run, they’ve been growing potatoes for three generations, creating crisps since 2009.

OurCreative. were approached at a stage of rapid growth for Fairfields farm, with a brief to shift their brand focus away from the founders and dial up the story around their independent farm and sustainability efforts, standing them apart from the big players Pipers and Kettle Chips. Creatively, they were looking for an evolved and refreshed packaging design.

OurCreative. respectfully updated their logo to complement the straight secondary font. Introducing a new illustration to the top of pack, heroing the farm-founded story, putting real meaning behind the brand name. Illustrated in-house, it plays up the farm’s carbon neutral credentials, giving more meaning to the homegrown & hand-cooked message. The illustration includes the farm’s solar panels, reservoir & wildflower planting.

The sensitively evolved packaging design, brings the farm to the forefront, with the strength to unlock new independent food service listings looking for a top quality, hand-cooked crisp offering. The new identity and packaging spans all eight flavours and has helped Fairfields secure new listings across independent retail and food service. It’s a design that feels premium but grounded, with its brand now confidently positioned alongside the likes of Kettle, with a story that competitors just can’t compete with.