Independent design agency, OurCreative. were tasked to create an eye-catching and inclusive brand identity for Asda’s new plant based range, spanning multiple food categories.
Individually crafted product titles and cheeky tone of voice communicate bags of personality, reflecting the different flavours of each product. The eye-catching brand colours mean this design cannot fail to be noticed.
The in the moment photography and naïve illustration style are a flavour celebration of all things plant power, capturing the vibrancy of Asda’s newly created products, encouraging a healthier nation to eat the rainbow… it’s sure to attract even the most committed carnivores!
- Agency/Creative: OurCreative.
- Article Title: OurCreative. Live life on the veg!
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Architecture, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Bowl, Box, Case, Flow-Pack, Pouch, Sachet, Sleeve, Tray
- Substrate: Pulp Board, Pulp Carton, Pulp Fibre, Pulp Moulded Fibre, Pulp Paper