Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

OurCreative. Flava ‘n’ Tings

OurCreative. Flava ‘n’ Tings

Our Creative’s long-standing relationship with the Levi Roots brand started way back in 2007, when we created the original brand identity for his iconic Reggae Reggae sauce made famous by Levi’s musical pitch on Dragons Den. An instant success with the public, the Levi Roots range has since expanded into many different products and categories enabling more and more people to ‘put some music in their food’.

Fast forward to the present and OurCreative were approached by AB Foods to help fulfil a new and growing consumer appetite within the world foods category.. Streetfood!

We were challenged to capture the warmth and sunshine of the Caribbean vibe and the excitement and energy of Levi’s personality and passion for delicious, authentic, spicy Caribbean flavours… a love he developed when he first learnt to cook with his Grandmother… Thus the street food shack was born!

CREDIT

  • Design Agency: OurCreative.
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: OurCreative. Flava ‘n’ Tings
  • Brand / Project Name: Levi Roots Streetfood Kits
  • External Design Credits: Creative Director - Jon Dignam, Design Director - Gareth Ball, Account Manager - Alex Killeavy, Head of Production - Paul Porter
  • Strategic Deliverables: Brand Architecture, Product Architecture, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Brand Refinement, Graphic Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Flow-Pack, Jar, Sachet, Sleeve, Tray, Wrap
  • Consumer Substrate / Material: Glass, Glass Jar, Pulp Board, Pulp Carton, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
8
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
8
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
7
Bad
Vote
0