OurCreative. Creates New Branding and Packaging for Harringtons Just 6
Building on our long-standing relationship with Inspired Pet Nutrition we were asked to create a premium offering within their Harrington’s product range.
To stand out from the crowd graphically we quickly realised that we needed to develop the Harrington’s masterbrand scope, allowing it to flex into other customer pillars and continual changing markets.
Harrington’s is the leading UK supplier of dog food and we’ve worked hard to bring their ‘Natural for All’ proposition to life, simply and coherently. We overtly highlighted to pet parents the 6 simple ingredients in every Just 6 pack, whilst also giving reassurance that these tasty little morsels give all the natural goodness their dog needs. The use of a dark consistent range colour offset with the punchy bright, electric colour palette enables quick shop-ability and easy navigation.
CREDIT
- Design Agency: OurCreative.
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: OurCreative. Creates New Branding and Packaging for Harringtons Just 6
- Brand / Project Name: Harringtons Just 6
- External Design Credits: Creative Director - Jon Dignam, Senior Designer - Joe Wallis, Managing Director - Kim Van Elkan, of Production - Paul Porter
- Strategic Deliverables: Brand Architecture, Brand Naming, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Branding, Brand Creation
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Pets & Animals
- Consumer Packaging Format: Bag, Case, Flow-Pack, Pouch, Wrap
- Consumer Substrate / Material: Pulp Board, Pulp Carton, Pulp Moulded Fibre, Pulp Paper
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