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OurCreative. Creates Fun Looking Confectionary for ASDA

OurCreative. Creates Fun Looking Confectionary for ASDA

Inspired by the ‘Gin Explosion’ and the ever growing trend of mocktails. We wanted to create a confectionery design that was fun feeling, bright and trend inspired that could resonate with a variety of audiences. Our result is a design that combines a vibrant zesty colour palette, with zingy photography and complimentary of its unique structure, allowing it to stand out against any other competing product.

CREDIT

  • Design Agency: OurCreative.
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: OurCreative. Creates Fun Looking Confectionary for ASDA
  • Brand / Project Name: Asda Confectionary
  • External Design Credits: Creative Director - Jon Dignam, Middleweight Designer - Alex Phipps, Account Director - Sara Pollard, Head of Production - Paul Porter
  • Strategic Deliverables: Brand Architecture, Brand Naming, Product Architecture
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Structural Design, Brand Redesign, Brand Creation, Graphic Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Confectionery
  • Consumer Packaging Format: Box, Case, Sleeve, Tray, Wrap
  • Consumer Substrate / Material: Pulp Board, Pulp Carton, Pulp Moulded Fibre, Pulp Paper

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