OurCreative. Create Sunshine Flavas and Ting
Our most recent work encompasses a full brand refresh aimed at putting Levi Root’s back at the heart of his brand. Refreshing the iconic range of core sauces involved getting back to basics and capturing the energy, passion and zest for life that Levi embodies, on pack. Levi is centre stage, across all products, with a number of dynamic, vibrant, brush painted portraits used to create pace, ‘put some music in your food’ and literally dance across the shelves.
CREDIT
- Design Agency: OurCreative.
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: OurCreative. Create Sunshine Flavas and Ting
- Brand / Project Name: Levi Roots Sauce Redesign
- External Design Credits: Creative Director - Jon Dignam, Design Director - Gareth Ball, Account Manager - Alex Killeavy, Head of Production - Paul Porter
- Strategic Deliverables: Tone of Voice
- Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Refinement, Brand Redesign, Graphic Design, Rebranding
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Condiments
- Consumer Packaging Format: Bottle, Flow-Pack, Jar, Pouch, Sleeve, Tray, Wrap
- Consumer Substrate / Material: Glass, Glass Bottle, Glass Jar
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
