Brexit Bittersweet Wine Packaging Design, Break in Half Box, Cheeky!

Brexit Bittersweet Wine Packaging Design, Break in Half Box, Cheeky!

OurCreative – Brexit Wine (Concept)

” In 2015 Great Britain held a vote to leave the European Union. The outcome was a a 52%/48% split—in favor of leaving. OurCreative. decided to spin the divide into a bittersweet celebration, creating 52:48. The prosecco is made with 48% British sour grapes and 52% sweet grapes to reflect the EU Referendum.The name is a reflection of the vote’s results, and the prosecco comes in a box that is inspired by a ballot box. The dark bottle is sleek, and gold foil adds an elegance that one would expect from Great Britain. The tongue-in-cheek wine concept and the description of it being “bittersweet” adds personality and humour.”

CREDIT

  • Agency/Creative: OurCreative
  • Article Title: Brexit Bittersweet Wine Packaging Design, Break in Half Box, Cheeky!
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass

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