OurCreative – Brexit Wine (Concept)
” In 2015 Great Britain held a vote to leave the European Union. The outcome was a a 52%/48% split—in favor of leaving. OurCreative. decided to spin the divide into a bittersweet celebration, creating 52:48. The prosecco is made with 48% British sour grapes and 52% sweet grapes to reflect the EU Referendum.The name is a reflection of the vote’s results, and the prosecco comes in a box that is inspired by a ballot box. The dark bottle is sleek, and gold foil adds an elegance that one would expect from Great Britain. The tongue-in-cheek wine concept and the description of it being “bittersweet” adds personality and humour.”
CREDIT
- Agency/Creative: OurCreative
- Article Title: Brexit Bittersweet Wine Packaging Design, Break in Half Box, Cheeky!
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
