Raíz Cuadrada is a craft beer from El Barraco, that originates through family tradition and the vocation of two brothers who left everything to fulfill their dream of creating a beer that nobody else could, a dream that in Baud we have helped come true through a unique and personal brand.
Raíz Cuadrada originates in the best of two worlds, from the symbiosis between man and nature. The roots of a family united with those of nature to strengthen the virtues of each one and obtain a unique beer.
We place relevance to the roots which unite in different ways, generating a unique and recognizable universe. A symbol that moves away from the mathematical universe which evoked the name Raíz Cuadrada, and surprises as it moves closer to its true meaning born through nature. An evocative, ground-breaking and unique concept.
- Agency/Creative: Baud
- Article Title: Our Roots and Those of Nature
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle