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Otto’s Cold Brew Re-Brand Concept

Otto’s Cold Brew Re-Brand Concept

Otto’s Cold Brew is a delicious handcrafted cold brew coffee made in El Salvador, in Central America where coffee lovers are everywhere. Ideal for sunny days activities such as camping, fishing, jogging or just any casual beach day. If it is a hot day, grab one of this bottles and you won’t regret it.
It took several months of hard work for the owners to come up with this true craft cold brew experience, with really low amounts of sugar and blends that have been truly curated in detail, including quality of ingredients and balance of flavours.
As Co-Founder Carolina say; this unique character, energetic, adventurous and adaptable to any situation, is our faithful companion Otto, a 3 year old dachshund who was born and raised smelling coffee in the Balsamo Mountain Range, a stunning place in El Salvador.
Otto is the energy boost of this Coffee Crew, the perfect companion for your days outdoors. Otto is our partner of good times (as well as a good coffee), we enjoy his company, and he is always ready for action and to follow us in this journey of coffee culture. He loves getting in the water and enjoying the sunshine.
This is a rebrand project and the concept and design idea is represented by a modern illustration (stippling) of Otto the dog, and a playful but simple and bold composition with interesting typography. Using vibrant and beautiful photography from the surroundings to evocate the summer vibes.
The full range is: Classic Coffee, Carajillo, Dirty Chai, Vainilla and Peach Oolong (tea), and all these are represented with a different colour on each label.

CREDIT

  • Agency/Creative: Juan Rodriguez Cuberes
  • Article Title: Otto’s Cold Brew Re-Brand Concept
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Melbourne
  • Market Region: North America, South America
  • Project Deliverables: Art Direction, Brand Design, Illustration, Packaging Design
  • Industry: Food/Beverage
  • Keywords: cold brew coffee, ice coffee, coffee, el salvador, packaging, illustration, bran identity

  • Credits:
    Brand Designer: Juan Rodriguez Cuberes

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