” Make Way for Healthier, Organic Cuisine for our Canine Friends: Otherway’s Brand Identity Launch for Butternut Box Subscription Dog Food

Today London Branding agency Otherway launch a complete brand identity for new dog food brand, Butternut Box – the dog food with a difference: healthy organic meals, available by online subscription, and delivered fresh to the door, for the more discerning pooch.

The Butternut Box strategy, created by Otherway, ‘real good food leads to real good times’, is to get all our dogs eating better quality, better made food; sourcing only the kind of organic ingredients we would cook with ourselves. The creative output – also created by Otherway – which includes packaging design, website and social is a colorful and vibrant articulation of the strategic vision.

Butternut Box is a brand for a new generation of dog lovers who, regardless of age, are now shopping and integrating with brands in a much more fluid, digital way. The Butternut Box brand mixes the spirit of its tech roots with the unmistakably fun attitude of our furry friends.

Otherway’s Jono Holt said: “We’re really excited about some of the new online subscription businesses putting the wind up bigger brands at the moment. For Butternut Box, our challenge was getting across the real, honest quality of the food they make in a digital-first environment.
We’re proud to have helped the Butternut Box team create a brand that feels totally different from the rest in the market and very excited to see it released into the world.”

Butternut Box Founder, Kevin Glynn said: “From start to finish it felt like we were a team on the same mission. A different class when it comes to creativity, strategy, design and attention to detail.”
Butternut Box goes live today https://butternutbox.com/ ”