Musa a Sensory Ritual in Neon: Packaging That Awakens the Senses
We’re excited to unveil the complete packaging system we designed for Musa, the new line of hair & body mists by Biocress. This project was born from the intention to transform simple, everyday gestures into meaningful rituals moments of beauty, introspection, and self-connection. In today’s fast-paced world, we believe design has the power to slow us down, to help us reconnect with ourselves, and to turn routine acts into soulful experiences.

From the very beginning, our design approach aimed to strike a delicate balance between modernity, softness, and emotional resonance. We crafted a visual identity that feels aesthetic, refined, and soulfully charged blending minimal forms with expressive details. The materials and finishes were carefully chosen to create a tactile, immersive experience that mirrors the essence of Musa: fresh, radiant, and deeply personal.

One of the boldest and most expressive features of the packaging is the use of Pantone NEON inks. These luminous tones do more than add color—they infuse the packaging with energy and light, capturing the vibrant spirit of the fragrances inside. Combined with thoughtful print finishes, translucent layers, and minimalist yet confident typography, the result is a packaging language that feels premium, spirited, and unmistakably contemporary.

MUSA is more than just a fragrance it’s a reflection of authenticity, a daily celebration of presence and inner radiance. Each mist becomes a sacred ritual, a breath of clarity, a pause to realign. It’s a gesture of self-love designed to awaken the senses, elevate the moment, and inspire reconnection with yourself and with the invisible beauty that lives in the everyday.