Rameel is not just a hotel—it is a tribute to the Najd region’s heritage, offering visitors in Riyadh, Saudi Arabia, an immersive cultural journey inspired by the soul of the Arabian Peninsula. Anchored in the spirit of Saudi Vision 2030, Rameel embodies the Kingdom’s commitment to honoring its historical identity while embracing innovation and sustainable tourism. From the moment guests step inside, they are welcomed with a warm, Najdi-inspired atmosphere—an experience that weaves together architecture, storytelling, and hospitality rooted in tradition.

Tasked with building this experience into a compelling brand, Ostudio took a holistic approach to developing Rameel’s identity. The studio began with in-depth cultural research, grounding the brand in the historical and architectural elements of the Najd region. The chosen name, “Rameel,” evokes the poetic beauty of the desert landscape and the slow, graceful movement of sand, a metaphor for timeless elegance. This narrative was carried through the visual identity—blending clean modern lines with subtle traditional motifs to reflect authenticity and refinement.

Ostudio’s scope extended far beyond logo creation. It included the full development of brand guidelines, collateral materials, and publication designs that would represent Rameel in local and international markets. The color palette and typography were carefully selected to express serenity, luxury, and cultural depth. Meanwhile, photography and printed materials embraced textures and tones reminiscent of Najdi crafts, architecture, and desert hues.

Every branded touchpoint—from hotel signage and key cards to promotional brochures—was meticulously designed to ensure a seamless and emotionally resonant experience. These elements collectively allow guests not just to stay at Rameel, but to feel and live the story of Najd.

Thanks to Ostudio’s strategic and culturally sensitive design approach, Rameel now stands as a benchmark for premium hospitality in Saudi Arabia—where tradition meets elegance, and the past beautifully informs the future.