Blanco, a premier perfume brand based in Riyadh, Saudi Arabia, sought to create a packaging experience that embodies the elegance and timeless allure of musk. With a vision to blend tradition with modern sophistication, Blanco entrusted OStudio to craft a packaging concept that captures the brand’s essence—sophistication, cultural heritage, and contemporary luxury.
Inspired by the rich aroma of musk, OStudio designed a packaging concept that features bold, contrasting lines symbolizing the expansion of light and the protective shell of a pearl—an artistic representation of care and boundless compassion. This meticulous approach ensures that each Blanco product not only delivers a luxurious scent but also tells a captivating story through visually stunning packaging.
OStudio’s design philosophy embraces minimalism and refinement, merging classical inspirations with modern aesthetics. The result is packaging that stands out in the competitive fragrance market, offering a unique blend of tradition and innovation. The use of carefully selected colors, textures, and typography reinforces Blanco’s positioning as a high-end perfume brand that appeals to discerning customers seeking sophistication.
By integrating branding, photography, and packaging design, OStudio successfully positioned Blanco as a market leader in Saudi Arabia’s perfume industry. The end result is a cohesive and luxurious brand identity that provides customers with an engaging sensory experience, transforming each perfume bottle into a statement of elegance and heritage.
CREDIT
- Agency/Creative: OStudio
- Article Title: OStudio’s Artful Approach to Blanco’s Perfume Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Riyadh
- Market Region: Middle East
- Project Deliverables: Art Direction, Brand Identity, Packaging Design
- Format: Bag, Bottle, Box
- Industry: Beauty/Cosmetics
- Keywords: Perfume Branding, Packaging Design
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Credits:
Creative Director: Omar Almoteq