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Orpheus & The Raven – The Expression of Art and Wine

Orpheus & The Raven – The Expression of Art and Wine

The Vinoneers is an independent brand that blends three passions – winemaking, music and art – into a series of wines that break with tradition, and aim to disrupt the market. One of the brand’s key differentiators is the label designs for their Orpheus and The Raven Old Bush Vine Chenin Blanc. Hand-drawn artwork depicts the story underpinning the varietal, with a consistent yet unique aesthetic that is a playful fusion of Renaissance and Baroque etchings, Greek mythology and modern conceits. A custom-branded cork, elegant neck label, foil that accentuates the line-work and a striking wax closure completes the premium look and feel, and each bottle is hand-signed by the winemaker to reinforce the craftsmanship that defines this product.

CREDIT

  • Design Agency: Bravo Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Orpheus & The Raven – The Expression of Art and Wine
  • Brand / Project Name: Orpheus & The Raven Old Bush Vine Chenin Blanc
  • Strategic Deliverables: Brand Architecture, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design
  • Location: South Africa
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

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