The Vinoneers is an independent brand that blends three passions – winemaking, music and art – into a series of wines that break with tradition, and aim to disrupt the market. One of the brand’s key differentiators is the label designs for their Orpheus and The Raven Old Bush Vine Chenin Blanc. Hand-drawn artwork depicts the story underpinning the varietal, with a consistent yet unique aesthetic that is a playful fusion of Renaissance and Baroque etchings, Greek mythology and modern conceits. A custom-branded cork, elegant neck label, foil that accentuates the line-work and a striking wax closure completes the premium look and feel, and each bottle is hand-signed by the winemaker to reinforce the craftsmanship that defines this product.
CREDIT
- Agency/Creative: Bravo Design
- Article Title: Orpheus & The Raven – The Expression of Art and Wine
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
