Ornasai is an aesthetic clinic that seeks to highlight all your strengths and, through small changes, create a body pattern that best represents you.
We chose to use a typographic set that ranges from italic serif fonts to titles to represent sophistication, as well as the use of minimalist typographies to aid readability. This merger creates a more differentiated communication in relation to competitors and creates a criterion of differentiation.
Aligned with typography, we defined the color of the company which was based on an average of tones of all the most common skins, as it creates a connection with the entire target audience of the company.
The result was a project aligned with the characteristics of the company and its differentials, but without leaving a current visual base, as it is a renowned consultancy in the active city.
Along with the identity, the illustration of the bird was used, as it has a direct connection with both the brand symbol and the meaning of the company’s proposal, which directly represents concepts of new flights and the freedom of the desired appreciation.
To define the purpose of the company, the construction of the goddess of beauty Venus was directly thought of, attached to the owner’s sentence in which he said that he was nothing more than a sculptor, and thus associating him with the forge, has the purpose of a verdict.
And all this aligned within a brand and company context, we have a visually simple concept, but within all this simplicity of content, it carries all the aspects of class and elegance and also conveys the whole reason for being of Ornasai.
- Agency/Creative: Machado Design Studio
- Article Title: Ornasai Brand Identity Designed by Machado Design Studio
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Uberlândia
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Graphic Design, Identity System, Illustration
- Industry: Health Care
- Keywords: Aesthetics, Beauty, Clinic, Bird, Plastic Surgery, Swallow, Venus
Designer: Matheus Machado